About Chelsea

Dear Valued Customer

With 128 years of sugar manufacturing at the Chelsea Refinery in Auckland, Chelsea Sugar is a trusted and iconic New Zealand brand.

New Zealand Sugar also distributes the number one ranking Equal low calorie sweetener.

Our core foodservice range caters for all baking requirements. Chelsea Standard White Sugar is refined from premium-grade raw sugar and is perfect for everyday baking. Chelsea Soft Brown sugar is suitable for both savoury and sweet recipes with a concentration of natural syrups which gives it a dark colour and rich flavour – making it perfect for caramels, toppings and sauces. Chelsea Caster Sugar dissolves easily and is the ideal sugar for meringues, puddings, jellies, cake mixes and the beloved kiwi pavlova.

Our 2L catering Maple Flavoured Syrup is selling ahead of expectations. We equate this to the excellent taste profile and economic price position in the market. Along with our famous Chelsea Golden Syrup product range (baking and easy pour options), this completes our high quality syrups range.

We know the importance of supporting kiwi made and what better opportunity to showcase a strong New Zealand brand than with Chelsea sugar sticks and sachets. A contemporary pack design and range offering (includes a Coffee Sugar Crystal and Organic Sugar), makes Chelsea the obvious choice.

The Chelsea Foodservice team trust you will benefit from the selected Chelsea foodservice recipes and cost models to guide your business.

We promise to keep you informed of our new product developments, market news and more exciting recipes ideas. I personally look forward to any feedback or ideas you would like to share and thank you for your support.

Regards
Andrea Maude
Foodservice Sales Manager
New Zealand Sugar Company Ltd – Chelsea Sugar