The home of Kiwi baking
Open 7 days
Rediscover the joy of baking!
Chelsea Bay is a visitor experience centre, located at the iconic Chelsea Sugar Factory in Birkenhead, Auckland.
We offer guided factory tours, an interactive exhibit, a baking school and a waterfront café 7 days a week.
We want to share with you our love of all things baking!
Factory Tours
Be educated and inspired with a fully immersive tour through the Chelsea Sugar factory, where you'll learn about how sugar is made, taste our delicious syrups and see the wondrous sugar mountain.

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Sugar Cafe
Open 7 days, overlooking the Waitemata Harbour offering table service for indoor dining or takeaways available for our outdoor picnic tables and grass area
Our cafe offers all‑day brunch classics, global flavours, and seriously good comfort food —made-to-order and done properly.
Our on-site bakery makes indulgent, spectacular sweet treats, made fresh and from scratch. You can watch them every day!
Edmonds Baking School
We offer a range of classes for children and adults with our talented Baking Instructors
Each class is approximately 2 hours; take your baking home in a presentation box.
Have fun and learn something new!










School Visit
Our 3-hour schools program is for Years 4-13 and includes a tour of the Chelsea Sugar factory, a baking lesson, and exploring our interactive zone
But wait there's more!
We sell all things baking at the Chelsea Bay shop - tea towels, oven mitts, spatulas, whisks plus memorabilia and gift packs. A large range of Chelsea Sugar products are also available for sale.
Explore our history, play a digital baking game, and discover the sugar and flour process from paddock to plate.