celebrating 130 years 1884-2014



Chelsea and Edmonds believe in the power of baking, the joy of creation as well as putting a smile on the face of people we care about.

This year, we are teaming up with
Edmonds to start #BakingADifference for The Salvation Army.

As we bring this year to a close, some of us Kiwis are facing a tough Christmas. That's why Chelsea and Edmonds want our baking community to show our love by doing what we love.

The Salvation Army has doubled the number of food parcels given out compared to last year, and seen a 400% increase in demand for food packages during lockdown.

With your help, Chelsea, Edmonds and The Salvation Army are coming together to open the door to hope for many.

Roll up your sleeves and get baking NZ! We look forward to seeing your creations.


Here's what you need to do ... 


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We'll donate $10 to the Salvation Army for every valid entry, up to $20,000




We can't wait to see you all #BakingADifference!



The Salvation Army

We’ve been there to help more than 120,000 families and individuals in need each year—with budgeting advice, food and clothing assistance, life skills programmes and other comfort and support.

At The Salvation Army we are committed to our mission of caring for people, transforming lives and reforming society.


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Promotion ends 11.59pm Sunday 20th December 2020.




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